Discover the Perfect Social Media Platform for Your Business
Did you know that choosing the right social media platform can transform your business? Having a social media presence is essential for promoting your brand and attracting customers, but it can be overwhelming to decide which platform is best.
Often, we are told to post more, be consistent, and get creative. However, these tips don’t always work. Perhaps you’ve heard that TikTok is the trendiest platform and you rush to join, not wanting to miss the “opportunity.” But in the end, you realize your ideal customer isn’t even there, and you blame the algorithm.
The last thing you want is to invest time and money in a platform where your audience doesn’t exist.
Solution: Find Your Perfect Social Media Platform
To avoid this, you need people to see the value you offer, and for that, you must wisely choose the right social media platform for your business.
Where is Your Audience?
On average, users spend 2 hours and 23 minutes per day on social media. And according to Global Web Index, users aged 16 to 64 access 6.7 social media platforms per month.
This means your audience could be on multiple platforms, representing a great opportunity. But the key is to focus on the channels where your audience is and the platforms where you enjoy sharing content.
LinkedIn: The Professional Network
- What: The leading professional network.
- Why: 51% of users have a college education.
- Who: Professionals, freelancers, entrepreneurs, CEOs, directors, and managers.
- What Works: Engaging content like reviews, testimonials, success stories, and tips.
Recommendation: Respond to comments to interact with your audience and organize live sessions.
YouTube: The Second Largest Search Engine
- What: The social media platform with the most monthly active users.
- Why: Build authority and trust with long-form content.
- Who: Audiences of all ages.
- What Works: Specific videos that your audience needs, optimized thumbnails, and popular keywords.
Recommendation: Promote interaction and ask viewers to subscribe.
TikTok: Rapid Growth
- What: The fastest-growing social media platform.
- Why: 61.7% of users open the app daily.
- Who: Audiences of all ages, especially Gen Z.
- What Works: User-generated content and higher engagement.
Recommendation: Familiarize yourself with TikTok’s unique trends and features.
Instagram: Popular and Visual
- What: One of the most popular platforms with one billion monthly active users.
- Why: Users spend an average of 33 minutes daily on the platform.
- Who: Audiences of all ages, especially 25-34 years old.
- What Works: Reels, stories, and automation with ManyChat.
Recommendation: Use user-generated content and organize Instagram Lives.
In SUMMARY, choose one or two platforms to start creating content and analyze your stats to know what works best.
Remember, if you want to hire me for your next conference or training, you can contact our team at the following email and we will help you elevate your business by truly connecting with your audience.
P.S. If you could ask me any question about growing your audience and your business online, what would it be? Reply to this email.
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Email: info@marcoriosgrowth.com
